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Odoo for Tourism, Leisure and Sports


With the industry-specific Odoo All-in-One solution from braintec, tour operators, destination, leisure, and tourism providers automate their processes comprehensively and efficiently.


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Odoo industry solution for the tourism, leisure, and sports sector

The industry solution from braintec based on the Odoo ERP software connects all business areas of tourism, leisure, and sports operations efficiently, intuitively, and location-independent on one platform.

Destinations and Tourism Organisations

Coordinate regional offers, partner businesses, guest cards, and membership fees, and communicate via Odoo in multiple languages and centralized with their holiday guests.

Event organizers

Organizers of festivals, trade fairs, and corporate events coordinate ticket sales, sponsorship, budget, and logistics – including equipment and volunteers – centrally and mobile in Odoo.

Travel and tour providers

Travel agencies and tour providers standardize their booking processes and manage contingents, partner bookings, tour guides, and transport resources in one system for seamless travel experiences.

Outdoor and Sports

Outdoor providers and sports clubs manage courses, equipment rentals, subscriptions, and members automatically and flexibly manage their seasonal staff and trainers via Odoo.

Cultural institutions

Museums, theaters, and galleries seamlessly integrate their online ticket sales, bookings for group tours, souvenir shops (PoS), as well as donation and sponsorship management for a smooth visitor operation.

Recreational facilities

 Amusement parks, adventure pools, and zoos digitize their ticketing including point-of-sale (PoS) for gastronomy and shops. Payment and entry processes run quickly and securely thanks to integrated cash register software.


Seamless workflows in tourism, leisure, and sports with braintec's Odoo industry solution

Online booking and Ticketing

  • Online booking in the webshop with payment or deposit
  • Management of availability including calendar integration
  • Automatic confirmation and reminder
  • Check-in via QR code
  • Integration into your own website

Website and Marketing

  • Multilingual website with live chat and guest portal
  • Newsletter and marketing automation
  • Omnichannel marketing: WhatsApp, SMS, and social media
  • Reviews and guest feedback

Guest and Member management

  • Cloud-based CRM with booking history
  • Group management: Organization of travel groups and corporate contacts with group rates, framework agreements, or corporate discounts
  • Customer cards and loyalty programs with discount codes and VIP status
  • Guest self-service and customer portal

Tours, Events, Group trips

  • Tour and event planning with room, resource, and material allocation
  • Participant lists and contingents
  • Create group offers with program
  • Rental materials such as bikes or equipment
  • Surveys after the experience

Accounting and Finance

  • Automated invoicing for bookings, subscriptions, and trips
  • Integrated financial accounting
  • Cash register system for multiple sales points and locations with self-check-out
  • Daily closing directly in accounting with cost centers per offer and location
  • Commissions and partner billing
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Staff

  • Shift and deployment planning
  • Mobile time tracking
  • Payroll and expenses
  • Seasonal and hourly wage contracts
  • Employee contracts and vacation planning
  • Recruitment with job offers on own website and external platforms

Odoo-Schnittstelle Experience Bank Channel Manager

The braintec interface seamlessly connects the Odoo event booking system with the Experience Bank Channel Manager. The B2B mediation platform is the central link in the tourism sector between tourism providers and sales portals such as GetYourGuide or Expedia, replacing complex and costly connections to individual tourism marketplaces.

Features Odoo Experience Bank Connector

  • Fully automated two-way synchronization: Transmits event data, tours, and available capacities from Odoo to the Experience Bank. If a customer books or cancels on an external portal, this is immediately reported back to Odoo and updated in the system.
  • Sales automation: Creates the corresponding Odoo sales orders and invoices for successful bookings.
  • Capacity management: Incoming reservations block the corresponding places in Odoo in real-time. An automated scheduler continuously checks the system and automatically releases expired, uncompleted reservations.
  • Dummy Email Fallback: Generates dynamic alias addresses (e.g. dummy+123@example.com) for bookings where the external marketplace does not send the customer's email address. This ensures a smooth process and prevents interruptions in the system.

References

These companies from tourism, events, and leisure have implemented Odoo together with braintec.

All references
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Reference project tourism Salt mine of Bex

Together with braintec, the Swiss Salinen have digitised their growing tourism business – consisting of experience events such as mine tours, guided tours in the visitor center, and tourist walks – on the open-source software Odoo.


 

The digitization project resulted in an innovative and modern tourism customer journey. The newly gained data transparency and increased user-friendliness led to a 10% increase in visitor numbers, online bookings rose by 7%, and the number of guided tours grew by 4%.

  • Event and Ticket Management: Development of a customized capacity management system with time slots ("cinema principle") for tourist walks, concerts, and sports events. The system manages safety-related capacities, such as the limited seats in the mine train, while also preventing overbookings.
  • Experience Bank Channel Management: Odoo interface to the external tourism platform "Experience Bank" for marketing tours and events.
  • On-site experience (PoS) and gastronomy: Networked and flexible cash register systems for souvenir shops and restaurants, including a technologically advanced cash register solution 800 meters underground in the Bex mine. The customized customer displays at the cash registers serve as a cross-selling system to present location-specific offers and advertising to visitors after the tour.
  • Sales and CRM for group travel: Thanks to the live overview of available event capacities, employees can immediately respond to inquiries from companies or organizations and create offers for private tours. 

Book your Odoo demo

Discover the benefits of the business software Odoo for the tourism and leisure industry in a demo with braintec – your leading Odoo partner in Switzerland, Germany, and Austria.

Schedule a free Odoo consultation here

Contact

 +41 44 552 01 20​

Why braintec?

Easy bookings, streamlined processes, and flexible capacities: We know the user journey in the leisure and tourism industry and support you as an Odoo Gold Partner in the digital transformation.

 17'000
managed Odoo Users

80
Odoo Experts

4x
Best Odoo Partner Europe



Sell tours and events online

With the Odoo Event App, tourism providers manage their offerings such as workshops, city tours, excursions, or tastings centrally in one system. The app is natively connected to marketing, sales, and accounting. Bookings, payments, and customer data flow seamlessly into the ERP system without any media breaks.

  1. Create events with different price categories such as adults, children, or groups, or create them from pre-configured templates.
  2. Online booking: Guests select the offer, date on the automatically generated landing page and pay for the service.
  3. Participants receive confirmation, meeting point, and reminders automatically via email or SMS, check-in at the meeting point is done via QR code.
  4. Resources such as guide, room, vehicle, or rental materials are reserved and scheduled.
  5. Billing and evaluation: Payments and partner costs flow into accounting, occupancy and margin appear on the dashboard. Guests receive a satisfaction survey.